I am currently working at Sanderson Design Group reporting to Hannah Bowen, Head of Creative Marketing to assist and support her projects across PR, Communications, Social Media and Advertising. Since starting at SDG in June, I have had the opportunity to apply the skills and knowledge gained from my degree and previous experiences.

• Developed a streamlined monthly performance marketing reporting template for Brand Managers, improving efficiency and enabling data-driven sales strategies across six brands.

• Led the event project management for Paris Deco Off, the premier luxury interiors tradeshow of the year, overseeing all event planning and communications with trade partners, customers, and interior designers through social media, brand websites, and the Tradehub platform.

• Designed an Excel-based KPI tracking system to benchmark social performance against industry best practices, enabling content strategy optimisation.

• Directed seasonal product send-outs and PR activations, driving increased organic reach and customer engagement across all brand portfolios.

• Organised a high-impact 2-day customer event for German stakeholders, forecasted to generate £300,000 in sales, and managed the QEST x Sanderson Rising Star craft award ceremony.

• Developed a strategic brand calendar to synchronize key brand events and industry trade communications, ensuring maximum exposure.

• Oversaw all advertisements and advertorials for six brands in prestigious magazines, including The World of Interiors, Vogue, Wallpaper*, Country & Townhouse, House & Gardens, Hearst and Brewers (US).

• Crafted high-level board strategy slide decks for the CEO and presented at key customer-facing and internal corporate events.