JOHN SMEDLEYJohn Smedley is a luxury knitwear brand made in England since 1784. The garments are manufactured in Matlock, Derbyshire using natural fibres combining traditional craftsmanship with the newest technology.
● Completed brand analysis of 7 competitor brands to better understand the target audience through evaluating engagement statistics and identifying the most successful content and set up highlights and IGTV platforms.
● Worked closely with the Director of Marketing to optimise the release of new content by aligning with upcoming product launches resulting in engagement rates boosted by 163% and 1500 new followers added to the account
● Supported Deputy Managing Director at PR Events greeting and nurturing key stakeholder relationships while assisting with lunch coordination
I recently attended a PR event inviting establish journalists and editors to celebrate 240 years of John Smedley during which I managed the brand’s social media and photographed for marketing purposes.
Photos I took during the event, posted to social media platforms
@johnsmedleyknitwear
June 2024
Derbyshire
Jess Mcguire-Dudley, Deputy Managing Director at John Smedley Ltd
“Miriam spent several weeks with us to help optimize our social media, with a focus on instagram. Miriam showed great skill, determination and passion for digital marketing and utilized all of this alongside her marketing skills to help us improve both fan acquisition and engagement on our main channels. She played a pivotal role in setting up our stories, highlights and IGTV platforms and subsequently we saw engagement rates boosted by 163% and 1500 new fans added to our accounts. I wouldn't hesitate to recommend Miriam for future marketing roles, she has a brilliant future ahead of her.”
