The Queen Elizabeth Scholarship Trust is a charity dedicated to supporting excellence in British craftsmanship by offering funding through scholarships to aspiring craftspeople.

During my internship at QEST, I evaluated the organization's existing marketing strategy and developed a new digital marketing framework, 'The Three C’s' (Content, Community, and Craft), to enhance brand awareness, loyalty, and engagement within the craft community. Additionally, this strategy outlined how to raise brand awareness to reach potential donors.

Furthermore, I proposed a sub-brand, QEST Inspire, to unlock a new target audience on social media and highlight their new partnership with The National Saturday club.